Creating and Tracking Analytics in the KMC

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Kaltura Edition: 

Use the Analytics tab to track and display analytical information for bandwidth usage, video content usage and to produce user and community reports. You can extract and analyze data from the publisher level to information for a specific user as well as from account’s content level to any specific entry.

This section contains the following topics:

  • Content Reports - display information about the entire content of the account, for example which is the most viewed video or which videos were100% play-through.
  • User and Community Reports - display information about all the end-users of this account, for example who was the excel content contributor.
  • Bandwidth Usage Reports – provide clear visibility into the resources (storage, bandwidth) used by the publisher or the user.
  • User Level Reports - displays reports for a specific user (which video was watched in a given time frame and for how long) and per specific content (which users watched the video and for how long).
  • System Reports - displays information per the OS, browser, or platform used.
  • Live Reports - displays analutics for live streaming.
  • Exporting Analytics to a CSV File

Content Reports

Content reports display aggregated analytics showing how well your content is performing across your sites.  Use the content reports to gain business insights and learn if your content discovery and exposure strategies have paid off or when things need to be tweaked to improve outreach or user engagement.

The following Content Reports are available’

Top Content Reports

Top Content reports display the following data for your most popular content:

  • Plays – The number of times a user clicked "Play"
  • Minutes Viewed – The sum of minutes that were viewed
  • Average View Time – The average time calculated by dividing the minutes viewed by number of views
  • Player Impressions – The number of times the video player was loaded
  • (Not included in the line chart) Player to Impression Ratio – The number of plays divided by the number of impressions.

 To display Top Content Reports

  1. Select the Analytics tab and then select Content Reports.
  2. Click Top Content.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select one of the following for the Playback Context:

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. Click on the links to the video's Drop-off and Interactions reports. (See Content Drop-off Reports and Content Interactions).
  6. (Optional)  In the Search Filter field, enter text that appears in content Names, Tags or Descriptions, and click Apply.
  7. In the drop-down menu, select one of the data types for the line chart report.
  8. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  9. In the line chart, hover over the data to display the exact data quantity for the date.

Under the line chart, a summary is followed by reports that display total and individual video results.

For the individual video table, you can:

  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a video name to display the Specific Entry Report for the video

Specific Entry Report

Specific Entry reports display the following data for a specific entry:

  • Plays- The number of times a user clicked "Play".
  • Minutes Viewed – The sum of minutes that were viewed
  • Average View Time – The average time calculated by dividing the minutes viewed by number of views
  • Player Impressions – The number of times the video player was loaded
  • (Not included in the line chart) Player to Impression Ratio – The number of plays divided by the number of impressions.

To display a Specific Entry Report

  1. Create a Top Content report. See To display Top Content Reports.
  2. Click a video name to display theSpecific Entry Report for the video.
  3. Select one of the following for the Playback Context:
    All (default) – uses all the categories defined in your account
    Select Categories – uses selected categories in your account for filtering report data
    In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    Click Filter. 
    To clear the category filter, click All.
    (Optional) Click the links to the video's Drop-off and Interactions reports. (See Content Drop-off and Content Interactions).
  4. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks.
  5. (Optional) In the Search User field, enter text that appears in content Names, Tags or Descriptions, and click Apply.
    The filter description is displayed above the report.
    To clear the filter, delete the text from the Search Filter field and click Apply.
  6. In the drop-down menu, select one of the data types for the line chart report.
  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  8. Click on the video's Name to preview the entry.
  9. In the line chart, hover over the data to display the exact data quantity for the date.

Content Drop-off Reports

Content Drop-off reports display the following data for play-through by viewers of your content:

  • Plays – The number of times a user clicked "Play"
  • 25 per cent play-through – The number of plays that reached 25% of the video
  • 50 per cent play-through – The number of plays that reached 50% of the video
  • 75 per cent play-through – The number of plays that reached 75% of the video
  • 100 per cent play-through – The number of plays that reached 100% of the video
  • (Not included in the bar chart) Play-through Ratio – The percentage of completed plays. The number of 100% play-throughs divided by the total number of plays.

To display Content Drop-off Reports

  1. Select the Analytics tab and then select Content Reports.
  2. Click Content Drop-off.
  3. Select a date range in the drop-down menu.
  4. Select one of the following for the Categories.

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. (Optional) In the Search Filter field, enter text that appears in content Names, Tags or Descriptions, and click Apply.

    The filter description is displayed above the report.

    To clear the filter, delete the text from the Search Filter field and click Apply.

  6. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

For the individual video table, you can:

  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a video name to display the Specific Entry Content Drop-off Report.
  • Sort the table by clicking the column headings.
  • Click a video name to display:
  • Specific Entry Content Drop-off reports for the video.

Specific Entry Content Drop-off Reports

Specific Entry Content Drop-off reports display the following data for your most popular content:

  • Unique Known Users  –  Sum of unique users, for which a user ID was passed from the publisher
  • Plays – The number of times a user clicked "Play"
  • 25 per cent play-through – The number of plays that reached 25% of the video
  • 50 per cent play-through – The number of plays that reached 50% of the video
  • 75 per cent play-through – The number of plays that reached 75% of the video
  • 100 per cent play-through – The number of plays that reached 100% of the video
  • Play-through Ratio (not one of the bar chart views) – The percentage of completed plays. The number of 100% play-throughs divided by the total number of plays.

To display a Specific Entry Content Drop-off report

  1. Create a Content Drop-off report. See Content Drop-off Reports.
  2. Click a video name to display the Specific Entry Content Drop-off Report for the video.
  3. Select a date range in the drop-down menu.
  4. Select one of the following for the Playback Context (the categories in which the movie was played from):

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. Click the links to the video’s Specific Entry Report  and Specific Content Interactions Report.
  6. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks.
  7. (Optional) In the Search Filter field, enter text that appears in content Names, Tags or Descriptions, and click Apply.
    The filter description is displayed above the report.
    To clear the filter, delete the text from the Search Filter field and click Apply.
  8. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  9. Click on the video's Name to preview the entry.

Content Interactions Reports

Content Interactions reports display the following data for viewer interaction with your content:

  • Plays – The number of times a user clicked "Play"
  • Edits – The number of clicks on the "Edit" button
  • Shares (Viral) – The number of clicks on the "Share" button
  • Downloads – The number of clicks on the "Download" button
  • Reports of Abuse – The number of clicks on the "Report" button

To display Content Interaction Reports

  1. Select the Analytics tab and then select Content Reports.
  2. Click Content Interactions.
  3. Select a date range in the drop-down menu.
  4. Select one of the following for the Categories:

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. (Optional) In the Search User field, enter text that appears in content Names, Tags or Descriptions, and click Apply.

    The filter description is displayed above the report.
    To clear the filter, delete the text from the Search Filter field and click Apply.

  6. In the drop-down menu, select one of the data types for the line chart report.
  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  8. In the line chart, hover over data to display the exact data quantity for the date.
  9. Click on the video's Name to preview the entry.

Under the line chart, a summary is followed by reports that display total and individual video results.

For the individual video table, you can:

  • Sort the table by clicking the column headings.
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a video name to display a Specific Content Interactions Report for the video.

Specific Content Interactions Report

Specific Content Interactions reports display the following data for your most popular content:

  • Unique Known Users  – Sum of unique users, for which a user ID was passed from the publisher
  • Plays – The number of times a user clicked "Play"
  • Edits – The number of clicks on the "Edit" button
  • Shares (Viral) – The number of clicks on the "Share" button
  • Downloads – The number of clicks on the "Download" button
  • Reports of Abuse – The number of clicks on the "Report" button

To display a Specific Content Interactions report

  1. Create a Content Interaction Report. See Content Interaction Reports.
  2. Click a video name to display the Specific Content Interaction Report for the video
  3. Select a date range in the drop-down menu.
  4. Select one of the following for the Playback Context (the categories in which the movie was played from):

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

  5. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks.
  6. Optional) In the Search Filter field, enter text that appears in content Names, Tags or Descriptions, and click Apply.

    The filter description is displayed above the report.
    To clear the filter, delete the text from the Search Filter field and click Apply.

  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  8. Click a video name to display the entry’s preview.

Content Contributions Report

The Content Contributions reports display the following data for media entry contributions by your users:

  • Total – The number of media entries contributed, including video, audio, image and mix.
  • Video – The number of video entries contributed.
  • Audio – The number of audio entries contributed.
  • Image – The number of image entries contributed.
  • Mix – The number of mixes created.
  • (Not included in the individual source table) UGC – The number of media entries contributed by "User"-type users
  • (Not included in the individual source table) Admin – The number of media entries contributed by "Admin"-type users that includes all uploads from the KMC.

To display Content Contribution reports

  1. Select the Analytics tab and then select Content Reports.
  2. Click Content Contributions.
  3. Select a date range in the drop-down menu.
  4. In the drop-down menu, select one of the data types for the line chart report.
  5. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  6. In the line chart, hover over data to display the exact data quantity for the date.

Under the line chart, a summary is followed by reports that display total and individual results.

For the individual video table, you can:

  • Sort the table by clicking the column headings.
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a source  name to display a Specific Entry Media Source Contributions Report for the source.

Specific Entry Media Source Contributions Report

Specific Entry Media Source Contributions reports display the following data for your most popular content:

  • Total- number of media entries contributed, includes, video, audio, images and mixes
  • Video- Number of video entries contributed
  • Audio – Number of audio entries contributed
  • Image – Number of image entries contributed
  • Mix – Number of mixes created
  • UGC  - Number of media entries created by users that are type User (not admin)
  • Admin – Number of media entries created by users that are type admin  - this includes all uploads via KMC

To display a Entry Media Source Contributions report

  1. Create a Content Contributions report. See To display Content Contribution Reports.
  2. Click a video name to display the Specific Entry Media Source Contributions Report for the video
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. In the drop-down menu, select one of the data types for the line chart report.
  5. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  6. In the line chart, hover over the data to display the exact data quantity for the date.

User and Community Reports

User and Community reports display demographics and User Generated Content related reports of where content was contributed, played and shared.

  • Total – The number of media entries contributed, including video, audio, image and mix
  • Video – The number of video entries contributed
  • Audio – The number of audio entries contributed
  • Image – The number of image entries contributed
  • Mix – The number of mixes created

Top Contributors Report

To view Top Contributors Reports

  1. Select the Analytics tab and then select User and Community Reports.
  2. Click Top Contributors.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. In the drop-down menu, select one of the data types for the line chart report.
  5. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  6. In the line chart, hover over the data to display the exact data quantity for the date.

Under the line chart, a summary is followed by reports that display total and individual contributor results.

For the individual contributor table, you can:

  • Sort the table by clicking the column headings.
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).

Geographic Distribution Reports

Geographic Distribution reports display the following data for play-through according to the geographic location of your content viewers:

  • Plays – The number of times a user clicked "Play"
  • 25 per cent play-through – The number of plays that reached 25% of the video
  • 50 per cent play-through – The number of plays that reached 50% of the video
  • 75 per cent play-through – The number of plays that reached 75% of the video
  • 100 per cent play-through – The number of plays that reached 100% of the video
  • Play-through Ratio – The percentage of completed plays. The number of 100% play-throughs divided by the total number of plays.

To view Geographic Distribution reports

  1. Select the Analytics tab and then select User and Community Reports.
  2. Click Geographic Distribution.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

A summary is followed by reports that display total and individual regional results.

For the individual regional table, you can:

  • Sort the table by clicking the column headings.
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a region name to display:
  • Geographic Distribution reports for the region's zones (for example, state, province, district or city)
  • The date range options for the reports. Specific Geographic Region Distribution Report

Specific Geographic region Distribution reports display the following data for play-through for a specific geographic location of your content viewers:

  • Plays – The number of times a user clicked "Play"
  • 25 per cent play-through – The number of plays that reached 25% of the video
  • 50 per cent play-through – The number of plays that reached 50% of the video
  • 75 per cent play-through – The number of plays that reached 75% of the video
  • 100 per cent play-through – The number of plays that reached 100% of the video
  • Play-through Ratio – The percentage of completed plays. The number of 100% play-throughs divided by the total number of plays.

To display a Specific Geographic Region Distribution report

  1. Create a Geographic Distribution report. See To view Geographic Distribution Reports.
  2. Click on Region name to display the Specific Geographic Region Distribution Report for the video.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.

Top Syndications

Top Syndications reports display the following data for the most popular syndicators of your content:

  • Plays – The number of times a user clicked "Play"
  • Minutes Viewed – The sum of minutes that were viewed
  • Average View Time – The average time calculated by dividing the minutes viewed by the number of views
  • Player Impressions – The number of times the video player was loaded
  • (Not included in the line chart) Player to Impression Ratio – The number of plays divided by the number of impressions.

To display Top Syndication reports

  1. Select the Analytics tab and then select User and Community Reports.
  2. Click Top Syndications.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. In the drop-down menu, select one of the data types for the line chart report.
  5. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

For the individual syndicator table, you can:

  • Sort the table by clicking the column headings.
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click on a Syndicator to display the Specific Syndicator Reports.

Specific Syndicator Reports

Specific Syndicator reports display the following data for the most popular syndicators of your content:

  • Plays – The number of times a user clicked "Play"
  • Minutes Viewed – The sum of minutes that were viewed
  • Average View Time – The average time calculated by dividing the minutes viewed by the number of views
  • Player Impressions – The number of times the video player was loaded
  • (Not included in the line chart) Player to Impression Ratio – The number of plays divided by the number of impressions.

To display a Specific Syndicator report

  1. Create a Top Syndication report. See Top Syndication Reports.
  2. Click on a syndicator to display the Specific Syndicator Reports.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

User Engagement Reports

User Engagement reports display the following data for the most:

  • Unique Known Users - - Sum of unique users, for which a user ID was passed from the publisher
  • Unique Videos - - Sum of unique entries that had at least 1 player impression or 1 play in the given timeframe
  • Plays – The number of times a user clicked "Play".
  • Minutes Viewed – The sum of minutes that were viewed.
  • Average View Time – The average time calculated by dividing the minutes viewed by the number of views.
  • Player Impressions – The number of times the video player was loaded.
  • Player to Impression Ratio – The number of plays divided by the number of impressions.

To display User Engagement reports

  1. Select the Analytics tab and then select User and Community Reports.
  2. Click User Engagement.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select one of the following for the Playback Context:

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks.
  6. Optional) In the Search User field, enter text that appears in content Names, Tags or Descriptions, and click Apply.
    The filter description is displayed above the report.

    To clear the filter, delete the text from the Search Filter field and click Apply.

  7. In the drop-down menu, select one of the data types for the line chart report.
  8. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  9. In the line chart, hover over the data to display the exact data quantity for the date.

Under the line chart, a summary is followed by reports that display total and individual user engagement results.

For the individual video table, you can:

  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click a Unique Known User to display the Specific User Engagement Report for the video

Specific User Engagement Report

The Specific User Engagement report displays the following data for a specific user.

  • Plays – The number of times a user clicked "Play"
  • Minutes Viewed – The sum of minutes that were viewed
  • Average View Time – The average time calculated by dividing the minutes viewed by the number of views
  • Player Impressions – The number of times the video player was loaded
  • (Not included in the line chart) Player to Impression Ratio – The number of plays divided by the number of impressions.

To display the Specific User Engagement Report

  1. Create a User Engagement Report. See To display User Engagement reports.
  2. Click on a Unique Know n User.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select one of the following for the Playback Context:

    All (default) – uses all the categories defined in your account

    Select Categories – uses selected categories in your account for filtering report data

    • In the Categories window: Select the name of a category. Use the CTRL key to select multiple categories.
    • Click Filter. 
      To clear the category filter, click All.
  5. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

Bandwidth Usage Reports

Bandwidth usage reports include helpful information about resources the publisher has been using for their account

Publisher Bandwidth and Storage Report

The Publisher Bandwidth and Storage report presents the bandwidth and storage used in the account level.

The report displays the following data:

  • Bandwidth Consumption – the amount of consumed bandwidth in the given timeframe.
  • Average storage – the average storage used in the given timeframe.
  • Peak Storage – the highest storage consumed in the given timeframe.
  • Added storage – the storage change (added or removed) in the given timeframe.
  • Combined Bandwidth and Consumption – the sum of the average storage and bandwidth consumption.
  • Transcoding Usage - the volume in MB of transcoded assets that is the output of transcoding. 

To display the Publisher Bandwidth and Storage report

  1. Select the Analytics tab and then select Bandwidth Usage Reports.
  2. Click Publisher Bandwidth and Storage Report.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select the Time Units: Monthly or daily.
    The report displays the total amount of bandwidth in gigabytes used on each day of the month you selected, or the total amount of bandwidth in gigabytes used in each month of the year you selected.
  5. Hover over a day's or month’s data to display the exact usage for the day/month.\
  6. In the drop-down menu, select one of the data types for the line chart report.
  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

End Users Storage Report

The End Users Storage Report displays the amount of storage end-users used.

The report displays the following data:

  • Added entries - Sum of added entries owned by the user in the given timeframe.
  • Total Entries - Sum of entries owned by the user.
  • Added Disk Space - Total added disk space of the user owned entries in the given timeframe.
  • Total Disk Space - Total disk space of the user owned entries.
  • Added Minutes - Total duration of the entries owned by the user that was added in the given timeframe.
  • Total Minutes - Total duration of the entries owned by the user.

To display the End User Storage report

  1. Select the Analytics tab and then select Publisher and Bandwidth Usage Reports.
  2. Click End Users Storage Report.
  3. Click on a user name to display the Storage Report for a Specific User.
  4. Select a date range in the drop-down menu or enter dates in the Dates field.
  5. Select the Time Units: Monthly or daily.
    The report displays the total amount of bandwidth in gigabytes used on each day of the month you selected, or the total amount of bandwidth in gigabytes used in each month of the year you selected.
  6. Hover over a day's or month’s data to display the exact usage for the day/month.
  7.  In the drop-down menu, select one of the data types for the line chart report.
  8. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

Storage Report for a Specific User

The Storage Report for a Specific User displays the amount of storage a specific user used.

The report displays the following data:

  • Added entries - Sum of added entries owned by the user in the given timeframe
  • Total Entries - Sum of entries owned by the user
  • Added Disk Space - Total added disk space of the user owned entries in the given timeframe
  • Total Disk Space - Total disk space of the user owned entries
  • Added Minutes - Total duration of the entries owned by the user, that were added in the given timeframe
  • Total Minutes - Total duration of the entries owned by the user.

 To display the Storage Report for a Specific user

  1. Select the Analytics tab and then select Bandwidth Usage Reports.
  2. Click End Users Storage Report.
  3. Click on a user name to display the Storage Report for a Specific User.
  4. Select a date range in the drop-down menu or enter dates in the Dates field.
  5. Select the Time Units: Monthly or daily.
    The report displays the total amount of bandwidth in gigabytes used on each day of the month you selected, or the total amount of bandwidth in gigabytes used in each month of the year you selected.
  6. Hover over a day's or month’s data to display the exact usage for the day/month.
  7. In the drop-down menu, select one of the data types for the line chart report.
  8. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

Date Ranges for Analytical Reports

You can specify the date range for each analytical report you generate.

The date ranges are:

  • Yesterday
  • Last 7 days
  • This week
  • Last week
  • Last 30 days (default)
  • This month
  • Last month
  • Last 12 months
  • This year
  • Custom: Click the calendar icons to specify a range.

System Reports

The following system reports are available:

Platform Reports

The Platforms Reports compares the different media delivery systems by the volume of video playing on each one.

To display the System Reports

  1. Select the Analytics tab and then select System Reports.
  2. Click Platforms.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks. The applications listed are for all accounts.
  5. In the drop-down menu, select one of the data types for the line chart report.
  6. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.
  7. In the line chart, hover over the data to display the exact data quantity for the date.
    Under the line chart, a summary is followed by reports that display total and individual system results.
    For the individual video table, you can:
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click on Platform  to display the specific plays for the platform selected.

Analytics Data Types

The following data may be displayed:

  • Plays - Sum of the plays action done in the given timeframe.
  • Minutes Viewed – The sum of minutes that were viewed in the given timeframe.
  • Average View Time – The average time calculated by dividing the minutes viewed by the number of views in the given timeframe.
  • Player Impressions – The number of times the video player was loaded in the given timeframe.
  • Player to Impression Ratio – The number of plays divided by the number of impressions in the given timeframe.

Each platform available displays a link to a drill down screen that opens the Operating Systems report.  The Operating System report is filtered for the specific platform it was directed from. See Platforms Drill-Down Report.

Platform’s Drill Down Reports

The Platform’s Drill Down Report compares the different Operating Systems by the volume of video playing on each one, for the specific platform it was directed from.

To display the Platform Drill Down Report

  1. Select the Analytics tab and then select System Reports.
  2. Select the Platforms tab
  3. In the Details Section click on an Operating System.
  4. Select a date range in the drop-down menu or enter dates in the Dates field.
  5. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks. The applications listed are for all accounts.
  6. In the drop-down menu, select one of the data types for the line chart report. See Analytics Data Types.
  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

    For the individual video table, you can:
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click on Platform to display the specific plays for the platform selected.

Operating Systems Report

The Operating Systems report compares the different Operating Systems by the volume of video playing on each one. The Operating Systems Report is identical to the Platforms Drill Down Reports, and displays results as if all platforms were filtered.

To display the Operating Systems Report

  1. Select the Analytics tab and then select System Reports.
  2. Select the Operating Systems tab.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks. The applications listed are for all accounts.
  5. In the drop-down menu, select one of the data types for the line chart report. See Analytics Data Types.
  6. Click on a platform.
  7. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

Browsers’ Report

The Browsers’ Report compares the different browsers by the volume of video playing on each one.

To display the Browsers’ Report

  1. Select the Analytics tab and then select System Reports.
  2. Click Browsers.
  3. Select a date range in the drop-down menu or enter dates in the Dates field.
  4. Select the Application from the drop-down menu. The choices presented are the applications delivered by the publisher during playbacks. The applications listed are for all accounts.
  5. In the drop-down menu, select one of the data types for the line chart report. See Analytics Data Types.
  6. (Optional) Export the line chart report to a CSV file. See Exporting Analytics to a CSV File.

    For the individual video table, you can:
  • Scroll through the pages at the bottom of the table.
  • Select the number of rows to display per page (10 to 500).
  • Click on Platform to display the specific plays for the platform selected.

Live Reports

The Live Reports tab is enabled in the Analytics section for each KMC account that has Live enabled

Live Reports display how many plays were counted for live entries. The Live Report's display is similar to all the other Kaltura analytics reports.

Plays (for all type of live entries - Kaltura, Akamai, Manual) that are played through the Kaltura player  are counted and displayed at a 1 hour granularity (for example, number of plays at 2pm, number of plays at 3pm, etc.), and are updated every few hours as all of Kaltura analytics are.

The total number of plays is also displayed in the ‘Content > Entries’ tab, and is updated every 24 hours.

Real time and Historic View of Full Analytics Suite - 3rd party Akamai Media Analytics

You may request to enable the Akamai Media Analytics (AMA) plugin on your player. The information that the AMA plugin facilitates is both real-time and contains a historical view of engagement data (for example, plays, visits, etc.) and QoS data (bitrate, buffering, etc.). This information is displayed in the Akamai’s Luna console.

The AMA setup may be configured through Kaltura Support. Contact your Account Manager to enable this feature.

To obtain analytics for a specific event, the AMA setup should be done prior to the event. 

Exporting Analytics to a CSV File

To export a report to a CSV file

  1. Click Export to CSV on the top right of the line chart.
    A message is displayed: "The file is ready for download".
  2. Click OK to proceed.
  3. Select a location and file name for the CSV file, and click Save.

Sending Analytics Events to Third Parties

After you create a Kaltura Player, you can configure third party plug-ins to view analytics information.

Kaltura Player Supported Plug-ins

The following lists some of the third party plug-ins supported by the Kaltura Player.

When you create a player through the Studio tab in the KMC, the Kaltura Analytics configuration is automatically included. See the Universal Studio Infromation Guide.

All other plug-ins must be added manually. For more information about using third party Analytics providers see the section Configuring Third Party Analytics Provider Plug-ins in the Kaltura Management Console User Manual. To learn how to implement a player plugin that sends Analytics data to third-party servers, contact Kaltura.

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