Advanced Analytics Terminology

This article clarifies some of the terminology used in the Kaltura Advanced Analytics. 

Avg. Completion Rate: The average percentage of times that the media was viewed to completion.  

Avg. Drop Off Rate: The average percentage of times that the users left the identified "visitors flow".

Name: The user name.

Minutes Viewed: Considered as "Minutes Played" by Unique Viewers

Plays: Plays are the percentage of page visitors who actually clicked play and began watching your video. This metric is a good measure of how relevant your video content is to the location where it's placed, and how successful it is at enticing visitors to watch. If you want a certain percentage of your target audience to click play on your video (whether it's a video on your homepage explaining your service or a training video for your employees), play rate is the number to keep an eye on.

Player Impressions: Every time media is presented and is ready to be played (but not played yet), it is counted as a Player Impression. Every time the page is refreshed and the media is re-displayed, it is counted as an additional impression. Pressing the Play button after pressing Pause will not be counted as an additional impression.

Social Highlights: Number of times the media was "Liked" and "Shared".

Total Completion Rate: The total percentage of times that the media was viewed to completion.

Unique Authenticated Views: Considered as "unique authenticated plays" because these individuals have actually "played" the media, not just loaded it.

Unique Viewers: Considered as "Unique Users" that actually clicked Play. Users that view the Player Impression are not counted.

Views: Considered as "plays" because these individuals have actually "played" the media, not just loaded it. 

Users: Considered as individuals who have either "played" or "viewed" (via player impression) the media.

Entry Level Analytics Terminology

Definitions for Views, Unique Authenticated Views, and Viewers differ when displaying analytics at Entry Level.

Views: Considered as the number of users that press play and their viewership throughout the entry. The graphical user interface (below) displays how many users view each minute of the entry.

Unique Authenticated Views: Equivalent to views, but counted once.

Users: Considered as users who have either "played" or "viewed" the media.

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