Yes. Kaltura supports industry-standard VAST 3.0 and VPAID 2.0 formats through the Google IMA plugin , which is fully integrated in the V7 player via the Player Integrations tab . You can use any VAST-compliant ad server with Kaltura. Pop...
Ad targeting is configured and managed on the ad server itself (e.g., targeting by device, location, or user segment). Kaltura’s role is to send the relevant metadata along with the ad request so the ad server can apply its targeting rules.
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The Entry level analytics dashboard enables you to discover how your users engage with a specific entry, where they watched it from and with what devices so you can track and optimize your content.