Entry level analytics

The Entry level analytics dashboard enables you to discover how your users engage with a specific entry, where they watched it from and with what devices so you can track and optimize your content. The dashboard can be used to explore engagement in different time periods and even compare between different periods. You can also filter based on a variety of parameters, including location and category. To learn more see Working with the Entry Level Analytics Dashboard. 

There are two ways to access Entry Level analytics in KMS. 

Option 1:

1. Choose My Media from the User drop down menu.
2. Click the View Analytics button next to the desired entry.
   

Option 2:

1. Choose My Media from the User drop down menu.
2. Click on desired media entry. 
3. Choose Analytics from the ACTIONS drop down menu.

1. Choose My Media from the list of external tools.
2. Click on desired media entry. 
3. Choose Analytics from the ACTIONS drop down menu.

1. Under Content > Entries, click on desired media entry.
2. Click the View Analytics button. 

Overview

The top panel of the Entry Level dashboard provides an overview with highlights and details on the specific entry.

• Details - Entry owner  
  • (KMC) link to the Entry Details page
  • (KMS) link back to the Media page
• Highlights - Displays a snapshot of the important metrics for the selected time-frame

Views on Playback

In this section you can see number of views over the duration of the entry. Understand which sections of the video generated interest and when you lost your audience.

User Engagement

By clicking on "View Engagement Per User" under the player graph you can see an in-depth analysis of all users that viewed this entry.

For each user you will see:

• Player impressions
• Plays
• Average completion rate
• Total Completion Rate

You can also filter by specific users, using the Filter Users field on the top right.

User Engagement Heatmap

For each user, by clicking the arrow next to their name, you can view a heatmap indicating which part of the video they watched.

For each user, 4 tiers are available to analyze their engagement on the duration of the entry:

• Not viewed - this section wasn't viewed by the user
• Viewed once - this section was viewed once by the user
• Viewed twice - this section was viewed twice by the user
• Viewed more than 2 times - this section was viewed more than two times by the user

Metrics Over Time

To explore engagement trends over time, use the graph to review key metrics: 

• Number of player impressions
• Number of plays
• Number of unique viewers - number of authenticated viewers, all anonymous viewers will be counted as a single viewer
• Number of minutes viewed
• Average completion rate - how much of the video was watched
• Average drop off rate - measured by viewer reaching playback quartiles
   

You can view the data for each metric in daily or monthly granularity. Hover over any point in the graph to see the detailed data. You can also compare to another metric by selecting another metric from the drop down list.

To change the time period or filter the data, use the date picker and filter panel at the top of the dashboard. You can also compare data from different time periods. For more information, see Working with Entry Level Analytics Dashboard. 

You can click on View Details to see a table of all the metrics for the time frame.

Engagement Funnel

The engagement funnel shows the viewer journey, from discovery to viewing the entire video. The following metrics are shown in the funnel:

• Player impressions
• Plays
• Plays that reach <x%> percent play through - this can be selected by the user.

Top Countries

The Top Countries panel ranks the geographical distribution by plays. The heatmap shows the countries, the darker the shade, the more plays for that country. The table ranks the countries by plays and also shows plays distribution compared to total number of plays.

You can drill down to region by selecting a country on the map or from the table. Select a region to drill down to cities.

Devices Overview

The Devices Overview displays the distribution of devices usage by plays. You can see on which device viewers watched the entry.

Top Domains

The top domains are ordered by domains that had the most number of plays in the selected time frame. For each domain the following metrics are available:

• Plays
• Plays distribution - number of plays divided by the total number of plays in the selected timeframe
• Player impressions
• Player impression ratio - number of plays divided by number of impressions
• Minutes viewed
• Average drop off rate - measured by viewer reaching playback quartiles

You can also drill down to a specific domain to see all the URLs under that domain and the same metrics in a more granular view. You can view the data for each metric in daily or monthly granularity. Hover over any point in the graph to see the detailed data. Click on the title of the metric in the table to sort the table based on this metric.