Search Engine Optimization

Overview

The Search Engine Optimization (SEO) plugin makes life easier for search engines, helping them understand your video's key elements. By embedding the video's metadata in a Schema.org VideoObject into the hosting webpage code, your video will be indexed better and ranked higher in search results. It's a great way to boost videos visibility and reach a wider audience.

Setup

To enable the plugin on the player, see The Kaltura Player Studio Admin Guide - Integrations.

What kind of metadata is embedded?

This plugin inserts basic video metadata properties into the hosting webpage. The following properties are indexed:

• Video name
• Description
• Thumbnail URL
• Upload date
• Expiration date
• Duration
• Content URL

To add the following additional metadata properties, you must also enable preload in the Player settings tab.

• Keywords and tags
• Transcript - up to 4,000 characters
  • Will add captions if captions have been uploaded to the media.
  • Will add a transcript if the Transcript plugin is also enabled.
• Chapters - names and timing if ones were set on the video

Example of the generated SEO data

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Nice Video Clip",
  "description": "",
  "thumbnailUrl": "https://cfvod.kaltura.com/p/1887631/sp/1765100/thumbnail/entry_id/1_r62bdgz/version/100222/height/360/width/640",
  "uploadDate": "2016-09-27T07:09:43+00:00",
  "duration": "PDT00H12M21S",
  "contentUrl": "https://cdnapisec.kaltura.com/p/4587/sp/479/playManifest/entryId/1_z63gj3gz/protocol/https/format/mpegdash/1_e4myapi8/a.mpd",
  "expires": "2040-12-26T09:07:18+00:00",
  "hasPart": [
    {
      "@type": "Clip",
      "name": "chapter 1",
      "startOffset": 0,
      "endOffset": 24,
      "url": "https://www.example.com/example?t=0"
    },
    {
      "@type": "Clip",
      "name": "chapter 2",
      "startOffset": 24,
      "endOffset": 700,
      "url": "https://www.example.com/example?t=24.101"
    }
  ],
  "transcript": "The grass is always greener on the other side of the fence..."
}