Search engine optimization


About

The Search engine optimization (SEO) plugin makes life easier for search engines, helping them understand your video's key elements. By embedding the video's metadata in a Schema.org VideoObject into the hosting webpage code, your video will be indexed better and ranked higher in search results. It's a great way to boost videos visibility and reach a wider audience.

Setup

To enable the plugin on the player, see Integrations tab.

What kind of metadata is embedded?

This plugin inserts basic video metadata properties into the hosting webpage. The following properties are indexed:

  • Video name
  • Description
  • Thumbnail URL
  • Upload date
  • Expiration date
  • Duration
  • Content URL

To add the following additional metadata properties, you must also enable preload in the Player settings tab.

  • Keywords and tags
  • Transcript - up to 4,000 characters
    • Will add captions if captions have been uploaded to the media.
    • Will add a transcript if the Transcript plugin is also enabled.
  • Chapters - names and timing if ones were set on the video

Example of the generated SEO data

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Nice Video Clip",
  "description": "",
  "thumbnailUrl": "https://cfvod.kaltura.com/p/1887631/sp/1765100/thumbnail/entry_id/1_r62bdgz/version/100222/height/360/width/640",
  "uploadDate": "2016-09-27T07:09:43+00:00",
  "duration": "PDT00H12M21S",
  "contentUrl": "https://cdnapisec.kaltura.com/p/4587/sp/479/playManifest/entryId/1_z63gj3gz/protocol/https/format/mpegdash/1_e4myapi8/a.mpd",
  "expires": "2040-12-26T09:07:18+00:00",
  "hasPart": [
    {
      "@type": "Clip",
      "name": "chapter 1",
      "startOffset": 0,
      "endOffset": 24,
      "url": "https://www.example.com/example?t=0"
    },
    {
      "@type": "Clip",
      "name": "chapter 2",
      "startOffset": 24,
      "endOffset": 700,
      "url": "https://www.example.com/example?t=24.101"
    }
  ],
  "transcript": "The grass is always greener on the other side of the fence..."
}
Was this article helpful?
Thank you for your feedback!
In This Article
Related Articles
Back to top

Never miss a thing!

Subscribe to our customer newsletter and our release notes updates, so you always get the best out of Kaltura.
Newsletter