Campaign members setup
Status
The Campaign Member object is used to represent an event attendee from Kaltura Events.
To allow Kaltura to update the campaign members on their registration/attendance status, you need to first create the statuses sent from Kaltura for your campaign members. Add the following Kaltura statuses to your campaign members statuses:
| Status |
|---|
| Created |
| Invited |
| Registered |
| Confirmed |
| autoConfirmed |
| Attended |
| Participated |
| Blocked |
| Un-registered |
You can set it up one time and use Clone with Related (Clone on classic) or Flows to create new campaigns for new events. Refer to Salesforce docs to learn more about campaign member statuses.
Important Note -
For the Salesforce integration third party mapping, Kaltura passes the most granular/detailed status information available. (See the list of statuses shown below.) For example, what displays as "Registered" on the Kaltura Events user interface, is displayed in more granularity on Salesforce as "Confirmed email" or "Registered no confirmation required". Marketers can harness this granularity to send appropriate emails before, during, and after the event.
List of statuses displayed on Salesforce:
SSO login
Invited by team member (displayed as "Invited" on Kaltura Events user interface)
Invited by team member to register (displayed as "Invited" on Kaltura Events user interface)
Registered
Confirmed email (displayed as "Registered" on Kaltura Events user interface)
Registered no confirmation required (displayed as "Registered" on Kaltura Events user interface)
Pre-event visit (displayed as "Attended" on Kaltura Events user interface)
During-event visit (displayed as "Attended" on Kaltura Events user interface)
Blocked
Un-registered
Custom Field
In addition to campaign member statuses, edit the campaign member object and add a new custom field named "external_id". The purpose of this field is to hold a value composed of the ${campaign id}_ ${lead id}. for example: 70103000000cnFXAAY_00Q0300000AczgfEAB. The minimum size of the field will be at least 50 characters and max 200.
Make sure to set it up as required, unique (case insensitive) and External ID, for example:
Refer to Salesforce docs to learn more about creating custom fields.
Setup of Custom Object
Refer to the Salesforce docs to learn more creating a custom object.
The various actions an attendee carries out during their interaction at an event are shared with Salesforce as activities. Kaltura captures the actions that an attendee takes and can securely share the information with Salesforce so marketers can better score leads, trigger campaigns, share timely and relevant communications, and more.
Use the following table to create the Custom object in your Salesforce account according to the Salesforce documentation.
To get Kaltura Events user engagement data, you must create a new custom object and use "UserSessionEngagement" as the object name. Add the following fields:
Custom object name: UserSessionEngagement
| Field | Data Type | Description | |
|---|---|---|---|
| campaign_member |
| Holds the ID of the corresponding Campaign Member | |
| Lead | Lookup(Lead) | Lookup to a lead | |
| entry_id |
| The ID of the Kaltura entry which was watched | |
| entry_name |
| The name of the Kaltura entry which was watched | |
| The email of the user who attended the session. | |||
| user |
| Kaltura User ID | |
| channel_id |
| The id of channel the content was consumed from | |
| channel_name |
| The name of the channel the content was consumed from | |
| plays |
| Number of plays | |
| vod_minutes_viewed |
| Amount of minuted vod content was consumed | |
| live_minutes_viewed |
| Amount of minuted live content was consumed | |
| total_vod_completion_rate |
| Vod content completion rate | |
| no_live_engagement_rate | Number(16, 2) | Total time in which viewer was with sound mute , tab not in focus + not full screen | |
| low_live_engagement_rate | Number(16, 2) | Percentage in which the user got low live quality video | |
| fair_live_engagement_rate | Number(16, 2) | Percentage in which the user got fair live quality video | |
| good_live_engagement_rate | Number(16, 2) | Percentage in which the user got good live quality video | |
| high_live_engagement_rate | Number(16, 2) | Percentage in which the user got high live quality video | |
| clap_clicked_count |
| Amount of times the user clicked on clap reaction | |
| heart_clicked_count | Number(18, 0) | Amount of times the user clicked on heart reaction | |
| think_clicked_count | Number(18, 0) | Amount of times the user clicked on think reaction | |
| wow_clicked_count | Number(18, 0) | Amount of times the user clicked on wow reaction | |
| smile_clicked_count | Number(18, 0) | Amount of times the user clicked on smile reaction |
