Introduction to Interactive Video Paths analytics


About

Kaltura provides detailed analytics for interactive videos to help you understand how your viewers engage with branching video experiences. From high-level trends to hotspot-level clicks, the analytics dashboard gives you tools to track performance, optimize structure, and measure impact.

Access analytics

You can view analytics for interactive videos in both the Kaltura Management Console (KMC) and the Video Portal.

Video Portal

There are two ways to access analytics for an interactive video in the video portal:

Option 1:

Theming users

  1. Go to My Media.
  2. Click the three dots next to the video entry and select Analytics

Non-Theming users

  1. Go to My Media.
  2. Click the analytics icon next to the video entry.

Option 2:

Theming users

  1. Go to My Media.
  2. Click on the entry to open it.
  3. Click the three dots under the player and select Analytics

Non-Theming users

  1. Go to My Media.
  2. Click on the entry to open it.
  3. Click Actions under the player and select Analytics

The analytics page shows high-level metrics like impressions, plays, viewers, and engagement over time.

Kaltura Management Console (KMC)

  1. Go to the Playlists tab in the KMC.
  2. Select the relevant interactive video playlist.
  3. Click View Analytics.

Dashboard overview

The dashboard includes the following key panels:

Top metrics

  • Player Impressions - A player impression event is counted each time the player is loaded on the page
  • Plays - Number of times users clicked play to watch a video
  • Unique viewers - number of authenticated viewers, all anonymous viewers will be counted as a single viewer
  • Minutes viewed - Total duration of video watched by viewers

Video performance over time

Use the chart to explore trends in impressions, plays, and viewing time.

You can:

  • View data by day or month
  • Hover for detailed values
  • Use filters to narrow the data
  • Compare different time periods side-by-side

Click View Details to see a breakdown table for all metrics over time.

Videos overview

This section shows a list of video nodes within your interactive video, with metrics for each one:

  • Video name
  • Plays
  • Unique views

Click a video to see the video node performance, where you can explore:

  1. Hotspot name – As defined in the editor
  2. Destination – Either another node or an external link
  3. Number of clicks
  4. Node level – Its place in the branching structure
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