Advertising
Articles
How to Advertise with Kaltura
Kaltura’s monetization features contain a comprehensive set of advertising tools, pay-per–view, subscription models, and built-in reports that let you optimize your strategy based on viewer behavior. You can target viewers with ads on live videos o...
How do I add the Ad Vast Server
Kaltura’s monetization features contain a comprehensive set of advertising tools, pay-per–view, subscription models, and built-in reports that let you optimize your strategy based on viewer behavior. You can target viewers with ads on live videos or...
What do I need to know about the ad terminology?
Ad tracking – the ability to define which/if ads play based on specific metadata. Overlay – an ad that appears as an image (usually with text) over a video, while the video is playing. Companion ad – a banner ad that accompanies the ad that p...
How to target information to an ad server?
While ads targeting is performed within the ad server, Kaltura’s VAST advertising module is designed to pass all the relevant targeting information to the ad server. Targeting information can be set in several levels: Targeting per player and ad s...
How to configure companion ads?
Companion Ads are text, display ads, rich media, or skins that wrap around the video experience, and can run alongside either or both the video or ad content. The primary purpose of the Companion Ad product is to offer sustained visibility of the sp...
What ad servers are supported by Kaltura?
Kaltura supports industry-standard VAST 3.0 and VPAID 2.0 which are commonly supported among networks such as: For more information see Kaltura’s Generic Ads Player Plugin for VAST.pdf . The Kaltura Player all VAST-compliant ad servers and support...
