Advertising

Kaltura offers a full suite of monetization tools, including advertising, pay-per-view, subscriptions, and built-in analytics to help you optimize your video strategy based on viewer behavior. You can show ads on both live and on-demand (VOD) con...

Kaltura offers a full set of monetization tools, including advertising, pay-per-view, subscriptions, and built-in analytics to help you optimize based on viewer behavior. You can show ads on both live and on-demand videos, across devices like des...

Here are some key terms to understand when setting up ads in Kaltura: Ad tracking The process of monitoring how ads perform — including impressions, clicks, completion rates, and more. Ad servers often use metadata or targeting rules to decide...

Ad targeting is configured and managed on the ad server itself (e.g., targeting by device, location, or user segment). Kaltura’s role is to send the relevant metadata along with the ad request so the ad server can apply its targeting rules. K...

Companion ads are banner or display ads that appear alongside the video player—either during video playback or while a video ad is playing. They’re designed to give sponsors additional visibility without interrupting the viewing experience. In th...

Yes. Kaltura supports industry-standard VAST 3.0 and VPAID 2.0 formats through the Google IMA plugin , which is fully integrated in the V7 player via the Player Integrations tab . You can use any VAST-compliant ad server with Kaltura. Pop...